We believe everyone deserves to be loved β and that your love deserves to be celebrated.
Here, we believe in celebrating all love stories. Weβre endlessly inclusive, incredibly supportive, and committed to ensuring you feel understood, cared for, and celebrated throughout the planning process and beyond.
I. My Story
To Be Loved began in a college course where I was tasked with creating something I wanted to pursue. What many saw as simply a school assignment, I saw as an opportunity to launch the career I always dreamt of havingβand I haven't looked back since.
I hold a Bachelorβs degree in Business Administration from the University of Oregon (where I took courses on color theory and design), a Timeline Genius Certification, and a LGBTQ+ Inclusive Certification from Equally Wed Pro (because, here there are no limits on love). In 2017, I earned my Wedding Planner Certification from Planner Life Academyβwhere I learned the nuanced ins-and-outs of everything from vendor management and event logistics to cutting a wedding cake in the prettiest possible way.
II. My Strong Suits
Calm under pressure, always accessible (you might get whiplash from how fast I answer your emails), and a boutonniere-pinning proβfew things bring me joy like spot-on timelines, organized systems, and a thorough emergency kit. As a former Event Specialist at a local wedding bakery, Iβve been known to fix many a collapsed wedding cakeβand, as an endlessly ambitious Type-A personality, the celebrations I plan are always smooth, seamless, and timed to pure perfection.
III. My Soft Spots
Iβve yet to meet a piece of wedding cakeβor a pint of Coffee HΓ€agen-Dazs ice creamβI could turn down. A lover of aesthetics, Iβve been known to get a bit distracted by the shiny things in the aisles at Target or Trader Joeβsβand, while I love nothing more than planning othersβ weddings, I am incredibly excited to be planning mine with my high-school sweetheart of over ten years and counting!
Hi, Iβm Samantha β an awarded Los Angeles Wedding Planner whoβs inspired by immersive event design, everlasting love, and a great rom-com.
Are we soulmates?
At To Be Loved, we happen to think something magical happens when good people gather to celebrate something great. If youβre on the same page, weβd love to chat.