We believe everyone deserves to be loved — and that your love deserves to be celebrated.

Here, we believe in celebrating all love stories. We’re endlessly inclusive, incredibly supportive, and committed to ensuring you feel understood, cared for, and celebrated throughout the planning process and beyond.

Hi, I’m Samantha — an awarded Los Angeles Wedding Planner who’s inspired by immersive event design, everlasting love, and a great rom-com.

I. My Story

To Be Loved began in a college course where I was tasked with creating something I wanted to pursue. What many saw as simply a school assignment, I saw as an opportunity to launch the career I always dreamt of having—and I haven't looked back since. 

I hold a Bachelor’s degree in Business Administration from the University of Oregon (where I took courses on color theory and design), a Timeline Genius Certification, and a LGBTQ+ Inclusive Certification from Equally Wed Pro (because, here there are no limits on love). In 2017, I earned my Wedding Planner Certification from Planner Life Academy—where I learned the nuanced ins-and-outs of everything from vendor management and event logistics to cutting a wedding cake in the prettiest possible way.

II. My Strong Suits

Calm under pressure, always accessible (you might get whiplash from how fast I answer your emails), and a boutonniere-pinning pro—few things bring me joy like spot-on timelines, organized systems, and a thorough emergency kit. As a former Event Specialist at a local wedding bakery, I’ve been known to fix many a collapsed wedding cake—and, as an endlessly ambitious Type-A personality, the celebrations I plan are always smooth, seamless, and timed to pure perfection.

III. My Soft Spots

I’ve yet to meet a piece of wedding cake—or a pint of Coffee Häagen-Dazs ice cream—I could turn down. A lover of aesthetics, I’ve been known to get a bit distracted by the shiny things in the aisles at Target or Trader Joe’s—and, while I love nothing more than planning others’ weddings, I am incredibly excited to be planning mine with my high-school sweetheart of over ten years and counting!  

Are we soulmates?

At To Be Loved, we happen to think something magical happens when good people gather to celebrate something great. If you’re on the same page, we’d love to chat.